Products with positive impacts, the DNA for building a more responsible offer
Living in a healthy, safe, responsible, sustainable, frugal and comfortable environment is an essential condition for the well-being of inhabitants. By creating and making available home solutions that have a positive impact on the environment, we contribute to carbon neutrality and the preservation of the planet, our common home.
The product is at the heart of our mission, our business and our utility. It represents more than 70% of our impact on the planet, from its conception to its end of life. That's why making positive, more sustainable, responsible solutions available (rental, repair, second-hand, etc.) as alternatives to buying a new product, is the key challenge of our "Positive Products" initiative launched in 2020.
Our “Positive Products” approach
This approach is added to the DNA of the construction of all our offers. It is based on five criteria to improve the environmental footprint of our products and contribute to responsible consumption:
1- [From responsible resources]:
the product is made with responsible resources that are traced, certified and have controlled carbon profiles.
2- [Manufactured in a responsible manner]:
the product is manufactured in a manner which respects people and the environment.
3- [Respects the health of inhabitants]:
the product does not present a health hazard to consumers.
4- [Respects the planet]:
the product is not harmful to the planet: reduction of the impact of packaging and promotion of eco-labels products.
5- [Provides sustainable features and characteristics]:
the product provides functionalities that allow a reduction in its environmental impact linked to its use (energy saving, reduction of water consumption …)
6- [Made to last]:
the product is made to last and to be repairable and repaired.
The importance of partnerships
We cannot produce responsibly without involving our suppliers and partners in our approach. A real partnership is therefore being set up so that together we can reduce our carbon footprint by acting on production, packaging and delivery, and thus accelerate the integration of positive impact solutions into our existing ranges.
We select our suppliers by ensuring that they meet the rights and obligations of our Code of Conduct for Responsible Purchasing in the areas of business ethics, social, environmental, quality and data protection. In addition, our suppliers of national brand products are required to carry out a quality, social and environmental self-assessment, and we also carry out quality and social audits in the factories manufacturing finished products for our own brands “Marques des habitants” (MDH).
Concerning raw materials, we are particularly vigilant about the origin of the wood used for the manufacture of products sold by ADEO companies. We are engaged in a global partnership with the organisation “Preferred by Nature”, an expert in wood traceability, legal validity and FSC and PEFC certification.
And to find solutions that are positive for the environment, profitable and accessible to the greatest number of people, we also rely on several partnerships with external actors such as the Solar Impulse Foundation. We integrate sustainable solutions proposed by the Foundation, work with its ecosystem of innovators to address issues not covered by our offerings, and together we organise the “Positive Home Challenge” to identify innovative solutions from start-ups and manufacturers that have less impact on the environment.
514 MILLION
customers per year worldwide
contribute to the reduction of the carbon footprint through the use of the solutions we develop
84%
of new wood-based product references
are from responsible sources in 2021
100%
of suppliers of national brands
have been self-assessed by the end of 2022