20 years of MDH

Press kit : 20 years of MDH

For the past 20 years, ADEO has been designing its private labels – The Marques Des Habitants (MDH), to provide useful and affordable home improvement solutions for everyone.

With more than 61,000 products marketed under 15 brands, they cover every aspect of home living and helping millions of customers bring their projects to life each year.

Developed in close collaboration with industrial partners, local teams around the world, and inhabitants themselves, the MDHs embody ADEO’s unique model: the ability to adapt its own brands while offering a portfolio that is 80% locally adapted, ensuring solutions that precisely meet the needs of each market.

„Twenty years ago, we launched ADEO’s private labels with a clear ambition: to design useful, affordable, and durable products that empower inhabitants and bring their projects to life.

Since then, our teams have worked hand in hand with colleagues around the world, customers, and partners to develop solutions that make a tangible difference in people’s daily lives, while addressing the major challenges of our time. At ADEO, we believe that every product must effectively meet the needs and expectations of both inhabitants and housing professionals, without ever compromising on accessibility.

We make home a positive place to live:
This conviction guides our every decision. It drives us to continuously evolve leveraging field expertise, data, and artificial intelligence to better understand user needs, anticipate expectations, and enhance the relevance of our offerings.”

Carlos Malo Cantarino, Chief Offer and Industry Officer ADEO

Download the press kit 20 years of MDH via the dedicated button “download”