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Transferir (541.44Ko)ADEO announces the appointment of Adiba Sadik as Chief Business Development Officer and member of the Executive Committee
Adiba Sadik will lead the company’s development strategy, overseeing innovation, strategic acquisitions, key industrial partnerships, and expansion into new markets.
Effective June 1, 2025, Adiba Sadik will take on the role of Chief Business Development Officer and join ADEO’s Executive Committee.
This strategic role includes responsibility for future mergers and acquisitions, as well as partnerships with key players across our upstream ecosystem. The objective is to accelerate growth through innovation, territorial expansion, and strategic partnerships.
Adiba will be responsible for designing and implementing ADEO’s global development plan, including data-driven planning, strategic acquisitions, industrial partnerships, geographic expansion, and entry into new markets such as energy-efficient renovation.
Adiba joined ADEO in 2024 after a notable experience at Leroy Merlin France, where she contributed to the launch of the Business Development department. Over the past year, she has successfully led international initiatives to develop new business opportunities and territories.
“Adiba’s cross-sector experience, entrepreneurial mindset, and international background are key assets in shaping the future of ADEO. Her strategic vision, her ability to create complex synergies, and her commitment to sustainable growth will strengthen our ambitions and inspire new collective dynamics”. Thomas Bouret, CEO, ADEO
Adiba Sadik, 44 years old and a graduate with a Master’s degree from Blaise Pascal University in Clermont-Ferrand, has built a rich career in the tech and retail sectors – notably at Amazon, Patagonia, and Skechers.
She has developed strong expertise in growth strategy, market expansion, and data-driven strategic planning.
In 2022, she joined Leroy Merlin France as Development Director and member of the executive committee.
Recognized for her agile, inclusive, and action-oriented leadership, she embodies a new generation of leaders who combine innovation, impact, and long-term vision.
ABOUT ADEO:
ADEO brings together an ecosystem of companies (Leroy Merlin, Weldom, Kbane, St Maclou, Bricocenter et Bricoman, Obramat, Tecnomat, Obramax) dedicated to improving living spaces. ADEO is the European leader and the third-largest global player in the home improvement and DIY market, with total sales of €31.5 billion (incl. VAT) in 2024.
With a network of 1,200 stores, marketplaces, and partners, ADEO delivers solutions for positive homes across 4 continents, making it the only player in its market with such a broad international footprint.
Every day, the 115,000 team members within our companies offer products and solutions – in-store and online – to support both individuals and professionals in their projects. Living in a healthy, safe, responsible, sustainable, affordable, and comfortable environment is essential to the well-being of people around the world.
WE MAKE HOME A POSITIVE PLACE TO LIVE.
Press Contact
- Véronique Rétaux : vretaux@presse-cie.com
- Marion Champigny : marion.champigny@adeo.com