{"id":11017,"date":"2023-01-03T23:40:24","date_gmt":"2023-01-03T22:40:24","guid":{"rendered":"https:\/\/www.adeo.com\/news\/lenseigne-obramat-du-marche-pro-se-lance-au-portugal\/"},"modified":"2023-01-11T08:30:37","modified_gmt":"2023-01-11T08:30:37","slug":"lansarea-unitatii-obramat-in-portugalia","status":"publish","type":"post","link":"https:\/\/www.adeo.com\/ro\/news\/lansarea-unitatii-obramat-in-portugalia\/","title":{"rendered":"\u201eDorim s\u0103 cre\u0103m un nou lider pe pia\u021ba de profesioni\u0219ti din Portugalia\u201d"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<\/p>\n<p><strong><span style=\"font-size: 16px;\">Olivier, ai lucrat la introducerea unit\u0103\u021bii Leroy Merlin \u00een Portugalia, \u00eentre 2001 \u0219i 2014. De ce a decis acum ADEO s\u0103 abordeze pia\u021ba de profesioni\u0219ti din Portugalia cu Obramat?<\/span><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Olivier Jonvel:<\/strong> Dup\u0103 Fran\u021ba, Polonia, Italia, Spania \u0219i Brazilia, pentru ADEO, Portugalia reprezint\u0103 o \u021bar\u0103 matur\u0103 pentru lansarea pe pia\u021ba de profesioni\u0219ti. Unitatea Leroy Merlin este deja bine stabilit\u0103 acolo, iar studiile de pia\u021b\u0103 dezv\u0103luie un poten\u021bial excelent pentru sectorul de renova\u021bii \u0219i construc\u021bii \u00een sens larg. Portugalia a cunoscut o adev\u0103rat\u0103 explozie a pie\u021bei imobiliare \u00eencep\u00e2nd cu 2018. Exist\u0103 pu\u021bine construc\u021bii noi, \u00eens\u0103 multe proiecte de restaurare. Iar pe partea de concuren\u021b\u0103, distribu\u021bia este mai degrab\u0103 atomizat\u0103, cu 4000 de distribuitori foarte segmenta\u021bi pe specialit\u0103\u021bi \u0219i f\u0103r\u0103 multi-speciali\u0219ti mari. Prin urmare, este o oportunitate excep\u021bional\u0103 pentru Obramat.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong><span style=\"font-size: 16px;\">Unitatea Obramat \u00een Portugalia va fi similar\u0103 cu alte unit\u0103\u021bi de afaceri ale acestei companii?<\/span><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>O.J.:<\/strong> Promisiunea noastr\u0103 se bazeaz\u0103 de fapt pe aceia\u0219i piloni ca Obramat \u00een Spania sau chiar Obramax \u00een Brazilia: o disponibilitate masiv\u0103 a produselor pentru a r\u0103spunde la nevoile profesioni\u0219tilor, pre\u021buri foarte competitive pentru m\u0103rcile recunoscute, rapiditate \u00een achizi\u021bii \u0219i o rela\u021bie privilegiat\u0103 cu v\u00e2nz\u0103tori ultra-specializa\u021bi care vorbesc aceea\u0219i limb\u0103 cu profesioni\u0219tii \u0219i le ofer\u0103 r\u0103spunsuri concrete.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong><span style=\"font-size: 16px;\">Cu ce provoc\u0103ri trebuie s\u0103 te confrun\u021bi? Recrutarea de v\u00e2nz\u0103tori ultra-specializa\u021bi se num\u0103r\u0103 printre acestea?<\/span><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>O.J.:<\/strong> Exist\u0103 trei etape mari de parcurs \u00eenainte de a putea deschide primul nostru magazin-depozit \u00een Lisabona \u00een al doilea semestru al anului 2024. \u00cenainte de toate, trebuie s\u0103 cre\u0103m o echip\u0103 excep\u021bional\u0103. Trebuie inclusiv s\u0103 g\u0103sesc mai \u00eent\u00e2i cei opt responsabili de produse care vor fi esen\u021biali pentru \u201estart-up\u201d \u0219i vor pune \u00een mi\u0219care proiectul. Apoi, printre altele, trebuie s\u0103 fie recruta\u021bi managerii primului punct de v\u00e2nzare, dup\u0103 care \u0219i v\u00e2nz\u0103torii ultra-specializa\u021bi. Pentru aceast\u0103 etap\u0103 crucial\u0103, beneficiez de asisten\u021b\u0103 din partea unei companii de recrutare \u0219i a departamentului HR al unit\u0103\u021bii Obramat \u00een Spania. Recrut\u0103m candida\u021bi externi, dar \u0219i persoane din cadrul Grupului ADEO! A doua etap\u0103 va fi crearea gamei de produse. \u00cen acest scop, vom avea la dispozi\u021bie aproximativ zece luni. Trebuie s\u0103 \u0219tim cum s\u0103 alegem m\u0103rci \u0219i produse care r\u0103spund la nevoile foarte specifice locului. \u00cen final, ultima etap\u0103 va fi chiar construirea magazinului-depozit \u00een sine. Fiind con\u0219tien\u021bi de poten\u021bial, ne propunem un spa\u021biu mare, cu 50 % mai mare dec\u00e2t un magazin standard (5000 m2 de logistic\u0103) de la \u00eenceput, pentru a marca puternic ambi\u021bia noastr\u0103.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong><span style=\"font-size: 16px;\">Mai exact, care este ambi\u021bia unit\u0103\u021bii Obramat \u00een Portugalia?<\/span><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>O.J.:<\/strong> Dorim s\u0103 \u00eenfiin\u021b\u0103m un nou lider pe pia\u021ba de profesioni\u0219ti \u00een Portugalia, deschiz\u00e2nd \u00een fiecare an, \u00eencep\u00e2nd cu 2024, unul sau dou\u0103 magazine \u00een regiunile localit\u0103\u021bilor Lisabona, Algarve, Porto etc. Succesul nostru \u00een Europa de Sud ne d\u0103 curaj. Totu\u0219i, ambi\u021bia noastr\u0103 este la fel de mare ca modestia noastr\u0103. Chiar dac\u0103 suntem lini\u0219ti\u021bi datorit\u0103 cuno\u0219tin\u021belor de la ADEO \u0219i, mai ales, de la Obramat Spania, trebuie s\u0103 p\u0103str\u0103m modestia \u00eenv\u0103\u021b\u0103rii: fiecare \u021bar\u0103 reprezint\u0103 o nou\u0103 aventur\u0103. Nu trebuie s\u0103 ne \u00eempotrivim unui concept. Trebuie s\u0103 d\u0103m \u00eentotdeauna dovad\u0103 de adaptabilitate. Mai presus de toate, este o aventur\u0103 uman\u0103 excep\u021bional\u0103 de creare a unei afaceri. Graalul intraprenorului! [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"adeo-section fullwidth bg-light\">\r\n\t<div class=\"ksc-lame-pictos\">\t\r\n        <div class=\"wrap-pictos wrap-resp\">\r\n                                    <div class=\"picto\">\r\n                                                                <div class=\"visu\" style=\"background-image:url('https:\/\/www.adeo.com\/wp-content\/uploads\/2022\/08\/picto-data-ok.svg');\"><\/div>\r\n                                                                <p class=\"titre keb-titre-h2\">Primul<\/p>\r\n                                                                <p class=\"ss_titre keb-titre-h5\">magazin<\/p>\r\n                                                                <p class=\"texte\">\u00een al doilea semestru din 2024<\/p>\r\n                                                    <\/div>\r\n                                    <div class=\"picto\">\r\n                                                                <div class=\"visu\" style=\"background-image:url('https:\/\/www.adeo.com\/wp-content\/uploads\/2022\/10\/picto-data-loupe.svg');\"><\/div>\r\n                                                                <p class=\"titre keb-titre-h2\">8<\/p>\r\n                                                                <p class=\"ss_titre keb-titre-h5\">responsabili de produse<\/p>\r\n                                                                <p class=\"texte\">\u00een curs de recrutare<\/p>\r\n                                                    <\/div>\r\n                                    <div class=\"picto\">\r\n                                                                <div class=\"visu\" style=\"background-image:url('https:\/\/www.adeo.com\/wp-content\/uploads\/2022\/10\/picto-data-oeil.svg');\"><\/div>\r\n                                                                <p class=\"titre keb-titre-h2\">A \u0219asea \u021bar\u0103 <\/p>\r\n                                                                <p class=\"ss_titre keb-titre-h5\">\u00een care Adeo \u00ee\u0219i dezvolt\u0103<\/p>\r\n                                                                <p class=\"texte\">activitatea dedicat\u0103 profesioni\u0219tilor<br \/>\n<\/p>\r\n                                                    <\/div>\r\n                    <\/div>\r\n\t<\/div>\r\n<\/div>\r\n[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text] Olivier, ai lucrat la introducerea unit\u0103\u021bii Leroy Merlin \u00een Portugalia, \u00eentre 2001 \u0219i 2014. De ce a decis acum ADEO s\u0103 abordeze pia\u021ba de profesioni\u0219ti din Portugalia cu Obramat? &nbsp; Olivier Jonvel: Dup\u0103 Fran\u021ba, Polonia, Italia, Spania \u0219i Brazilia, pentru ADEO, Portugalia reprezint\u0103 o \u021bar\u0103 matur\u0103 pentru lansarea pe pia\u021ba de profesioni\u0219ti. Unitatea Leroy [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":10977,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[121],"tags":[],"class_list":["post-11017","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-ro"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adeo.com\/ro\/wp-json\/wp\/v2\/posts\/11017","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adeo.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adeo.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adeo.com\/ro\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adeo.com\/ro\/wp-json\/wp\/v2\/comments?post=11017"}],"version-history":[{"count":0,"href":"https:\/\/www.adeo.com\/ro\/wp-json\/wp\/v2\/posts\/11017\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adeo.com\/ro\/wp-json\/wp\/v2\/media\/10977"}],"wp:attachment":[{"href":"https:\/\/www.adeo.com\/ro\/wp-json\/wp\/v2\/media?parent=11017"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adeo.com\/ro\/wp-json\/wp\/v2\/categories?post=11017"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adeo.com\/ro\/wp-json\/wp\/v2\/tags?post=11017"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}