{"id":19281,"date":"2026-05-18T17:01:01","date_gmt":"2026-05-18T15:01:01","guid":{"rendered":"https:\/\/www.adeo.com\/?p=19281"},"modified":"2026-05-18T17:26:55","modified_gmt":"2026-05-18T15:26:55","slug":"adeo-commitment-to-housing-professionals","status":"publish","type":"post","link":"https:\/\/www.adeo.com\/it\/news\/adeo-commitment-to-housing-professionals\/","title":{"rendered":"ADEO’s commitment to housing professionals"},"content":{"rendered":"
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ADEO professional brands: our commitment to supporting housing professionals<\/span><\/h1>\n

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Through our purpose \u201cWe make home a positive place to live<\/strong>\u201d, we support both inhabitants and professionals to make home improvement accessible to as many people as possible.<\/p>\n

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Under the “M” banner, 5 brands are dedicated to professionals:
\nTecnomat, Obramat, Obramax, Megabud, and Bricoman. Present across seven countries (France, Spain, Portugal, Italy, Poland, Ukraine, and Brazil) through 132 stores, the “M” brand banners support craftsmen and home improvement professionals.<\/strong><\/p>\n<\/div>\n<\/header>\n

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Supporting and serving home improvement professionals<\/span><\/h2>\n

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Our Pro brands have accelerated their rollout.<\/span><\/p>\n

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This dynamism is reflected in the expansion of Obramax in Brazil, with the opening of 11 new points of sale since 2024, as well as the growth of Bricoman in Poland.<\/span><\/p>\n

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The year 2025 was also marked by a new milestone with the inauguration of the first Obramat warehouse in Portugal and Megabud in Ukraine.<\/span><\/p>\n

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The relevance of our deployment strategy was confirmed in 2025 with revenue growth in the professional segment. In order to improve the daily lives of those who work every day on construction and renovation sites, we rely on a comprehensive range of products and services.<\/span><\/p>\n

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Services tailored to the needs of professionals<\/span><\/h2>\n

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Locally, our “M” brands offer services tailored to the realities and needs of professionals.<\/span><\/p>\n

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\u2022 In Italy:<\/strong>
\nTecnomat enhances its offer with exclusive services reserved for Pro Card (Carta PRO) holders, including dedicated pricing conditions, technical support solutions, and services that facilitate business continuity on jobsites.<\/span><\/p>\n

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\u2022 In Spain and Portugal:
\n<\/strong>Obramat enriches its support with the launch of a digital advisor, enabling professionals to get quick answers to their product questions directly from the website.<\/p>\n

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\u2022 In France:<\/strong>
\nTecnomat also focuses on jobsite-volume stock quantities and tailored services, such as high-volume delivery. In-store teams provide close technical support, from product selection to order organization, enabling professionals to work efficiently.<\/span><\/p>\n

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Training, an essential lever to support professionals<\/span><\/h2>\n

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Our companies also create systems that allow us to share our knowledge and thus support the upskilling of professionals:<\/span><\/p>\n

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\u2022 In Brazil:
\n<\/strong>The Obramax Professionals Academy<\/a> has already trained more than 79,000 craftsmen and installers since its launch in 2018. Through online courses, practical in-store workshops, and certification programs, these initiatives contribute to professionalizing the sector and spreading best practices across the country.<\/span><\/p>\n

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\u2022 In Italy:
\n<\/strong>Tecnomat launched PROLAB<\/a>, a professional laboratory developed alongside leading brands in the sector. This platform offers interactive webinars and open-access technical content, allowing installers to deepen their technical and regulatory knowledge in line with market evolutions.<\/span><\/p>\n

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\u2022 In Portugal:<\/strong><\/p>\n

Obramat Alfragides organizes weekly training sessions. Every week, product demonstrations and technical training sessions led by experts or partner brands enable artisans to discover the latest innovations, perfect their practices, and develop their skills.<\/span><\/p>\n

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A common ambition<\/span><\/h2>\n

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Through our brands dedicated to home improvement professionals, our ambition is to provide long-term support to professionals by offering them not only suitable products, but also services and training that strengthen their expertise.<\/span><\/p>\n

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This approach reflects our commitment to building, alongside home improvement professionals, an efficient, responsible ecosystem that is focused on the future.<\/span><\/p>\n<\/section>\n<\/article>\n","protected":false},"excerpt":{"rendered":"

ADEO professional brands: our commitment to supporting housing professionals   Through our purpose \u201cWe make home a positive place to live\u201d, we support both inhabitants and professionals to make home improvement accessible to as many people as possible.   Under the “M” banner, 5 brands are dedicated to professionals: Tecnomat, Obramat, Obramax, Megabud, and Bricoman. […]<\/p>\n","protected":false},"author":18,"featured_media":19116,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[61],"tags":[1831,1830,1832],"class_list":["post-19281","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-categorizzato","tag-housing-professionals","tag-m-brands","tag-professionals"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adeo.com\/it\/wp-json\/wp\/v2\/posts\/19281","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adeo.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adeo.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adeo.com\/it\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adeo.com\/it\/wp-json\/wp\/v2\/comments?post=19281"}],"version-history":[{"count":5,"href":"https:\/\/www.adeo.com\/it\/wp-json\/wp\/v2\/posts\/19281\/revisions"}],"predecessor-version":[{"id":19341,"href":"https:\/\/www.adeo.com\/it\/wp-json\/wp\/v2\/posts\/19281\/revisions\/19341"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adeo.com\/it\/wp-json\/wp\/v2\/media\/19116"}],"wp:attachment":[{"href":"https:\/\/www.adeo.com\/it\/wp-json\/wp\/v2\/media?parent=19281"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adeo.com\/it\/wp-json\/wp\/v2\/categories?post=19281"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adeo.com\/it\/wp-json\/wp\/v2\/tags?post=19281"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}