Since 2018, the Obramax Professionals Academy has trained more than 47,000 home improvement professionals in Brazil.
Founded in 2018 alongside the opening of the first Obramax store in Brazil, the Obramax Professionals Academy has established itself as a key driver of transformation in the construction sector. Over the past seven years, more than 47,000 professionals have been trained, including 12,000 in 2024 alone.
This growth reflects the impact of the initiatives implemented, which focus on skill development, the promotion of best practices, and the preparation of home improvement professionals for the industry’s future demands.
Training programs accessible to all
The Academy offers a wide range of training programs in various formats to cater to all needs. All training sessions are free and open to everyone, with priority given to construction professionals:
- Weekly live sessions
Every Wednesday, interactive one-hour training sessions are broadcast live on YouTube, Instagram, and Facebook. Over the past year, these sessions have recorded more than 68,000 views, allowing a broad audience to access technical knowledge efficiently. - Hands-on training in stores
Each Saturday, Obramax organizes six-hour intensive courses called «Quick Money.» These sessions combine theory and practice, equipping participants with essential techniques that can be applied immediately in real-world settings. - Specialized courses
For professionals seeking to deepen their expertise, the Academy offers 40-hour certification courses in technical fields such as electricity, plumbing, waterproofing, drywall installation, and painting. The acquired skills are validated through a final project, culminating in a diploma. - Promoting inclusion with a dedicated program for women
In an industry that remains predominantly male, Obramax has launched an exclusive program for women. In 2024, more than 150 women benefited from this initiative, strengthening gender equity and empowerment within the sector. These women gained valuable skills, helping them advance in their careers.
Among the 150 women who participated, 30 came from the Heliópolis community, one of São Paulo’s largest favelas, where access to education and professional opportunities remains a significant challenge.
Immersive learning experiences
The Academy stands out through immersive events such as factory-based training sessions and the «Construction Week,» held twice a year. Each edition brings together over 1,000 professionals for workshops and training sessions. Additionally, during new store openings, events attract up to 1,800 participants, further strengthening brand engagement.
Ongoing support and community engagement
The Academy maintains a strong connection with its community of professionals through social media groups at WhatsApp, which is very popular in Brazil for this kind of exchange, with over 10,000 members. These platforms facilitate discussions and provide valuable feedback on the impact of the training programs:
«Obramax provides us with the best knowledge in the construction industry. It is an expert in teaching and rewards us with up-to-date and relevant insights. I feel at home at Obramax.» (Testimonial on WhatsApp)
«I want to thank Obramax for the opportunity to acquire useful knowledge, as well as the professional partners who enriched us with their expertise.» (Testimonial on WhatsApp)
Enhancing worksite quality and safety
With safety as a core priority, all training programs incorporate modules on workplace safety and the use of personal protective equipment (PPE). This awareness initiative reinforces best practices and helps reduce risks on construction sites. The continuous improvement of the program is measured through the Net Promoter Score (NPS), ensuring that the training content is constantly adjusted and optimized to meet professionals’ evolving needs.
Towards a sustainable future for the construction industry
Aligned with our purpose and vision, the Obramax Professionals Academy reflects the deep commitment to creating a more positive home. The Academy is part of the Obramax mission to become the trusted partner of construction professionals.
By training thousands of professionals, this initiative strives to enhance their quality of life, prepare them for future challenges, and make a meaningful impact on the Brazilians’ lives.