{"id":12446,"date":"2023-02-13T18:10:06","date_gmt":"2023-02-13T17:10:06","guid":{"rendered":"https:\/\/www.adeo.com\/?p=12446"},"modified":"2024-03-27T13:27:30","modified_gmt":"2024-03-27T13:27:30","slug":"hogami-by-leroy-merlin-spain-a-marketplace-where-you-will-find-services-and-housing-professionals","status":"publish","type":"post","link":"https:\/\/www.adeo.com\/en\/news\/hogami-by-leroy-merlin-spain-a-marketplace-where-you-will-find-services-and-housing-professionals\/","title":{"rendered":"Hogami by Leroy Merlin Spain: a marketplace where you will find services and housing professionals"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]<\/p>\n

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Article updated in March 2024<\/strong><\/p>\n

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A unique services platform<\/span><\/h2>\n

Putting private inhabitants in touch with housing professionals to carry out work in the home \u2013 this is what the Spanish marketplace, Hogami<\/a><\/strong>, offers.<\/p>\n

 <\/p>\n

Laying a parquet floor, painting, installing a boiler, gardening, plumbing work, DIY… in all, more than 200 services are on offer for Spanish inhabitants. With Hogami, private individuals are guaranteed access to a network of trusted professionals, whose quality of service has been verified in advance. In addition to services, they can also purchase products sold by Leroy Merlin or external sellers.<\/p>\n

Business potential and a multitude of opportunities<\/span><\/h2>\n

This new platform represents an incredible growth lever for business at Leroy Merlin Spain.<\/p>\n

 <\/p>\n

\u201cWith Hogami, we increase the visibility of our products and services, offer better service to our customers and capture a new market\u201d, <\/em>enthuses Margerita Barcena. \u201cThis channel, which supplements our stores and website, allows us to grow our revenues\u201d.<\/em><\/p>\n

 <\/p>\n

And the results are already here. Deployed throughout the country after an initial pilot in the Madrid region and the Canary Islands in 2021, Hogami is a real success, with more than 15,000 services already provided compared with 6,000 in 2021.<\/p>\n

The development of the platform<\/span><\/h2>\n

Hogami will be regularly enhanced with new features and should see its service offering doubled.<\/p>\n

 <\/p>\n

\u201cWe worked in agile mode for two years in close collaboration with ADEO Home Services to finalise the platform\u201d, <\/em>explains Margerita Barcena. \u201cWe are really pleased with the results\u201d. \u201cThe real challenge now, is to accelerate its development and attract more customers and professionals to effectively build a network\u201d.<\/em> Ultimately, the ambition is to deploy Hogami in other countries<\/span>.<\/p>\n

 <\/p>\n

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A very successful 2023 for Hogami!<\/span><\/p>\n

 <\/p>\n

The Spanish services marketplace had a very successful year in 2023, thanks to the teams that worked on developing its model.<\/p>\n

 <\/p>\n

In a few figures:<\/strong><\/p>\n

    \n
  • 21,000 services were provided in 2023, i.e. 8,000 more than 2022,<\/li>\n
  • the range of services has evolved based on customer needs, with 28 additional services on offer,<\/li>\n
  • professionals are rated 4.8\/5.<\/li>\n<\/ul>\n

    Originally a project, Hogami has now become a business that has proven its success with customers, resulting in a 50% increase in turnover by 2023.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]

    \r\n\t
    \t\r\n
    \r\n
    \r\n
    <\/div>\r\n

    2 million<\/p>\r\n

    euros in GMV<\/p>\r\n

    (Gross Merchandise Volume in 2022)<\/p>\r\n <\/div>\r\n

    \r\n
    <\/div>\r\n

    2,200<\/p>\r\n

    professionals<\/p>\r\n

    listed on Hogami in 2022<\/p>\r\n <\/div>\r\n

    \r\n
    <\/div>\r\n

    200<\/p>\r\n

    services<\/p>\r\n

    offered through Hogami<\/p>\r\n <\/div>\r\n

    \r\n
    <\/div>\r\n

    15,000<\/p>\r\n

    services<\/p>\r\n

    provided in 2022<\/p>\r\n <\/div>\r\n <\/div>\r\n\t<\/div>\r\n<\/div>\r\n[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

    [vc_row][vc_column][vc_column_text] Article updated in March 2024 A unique services platform Putting private inhabitants in touch with housing professionals to carry out work in the home \u2013 this is what the Spanish marketplace, Hogami, offers.   Laying a parquet floor, painting, installing a boiler, gardening, plumbing work, DIY… in all, more than 200 services are on […]<\/p>\n","protected":false},"author":3,"featured_media":12500,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[2],"tags":[995,994,997,996,932],"class_list":["post-12446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-hogami","tag-leroy-merlin","tag-marketplace","tag-services","tag-spain"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adeo.com\/en\/wp-json\/wp\/v2\/posts\/12446","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adeo.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adeo.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adeo.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adeo.com\/en\/wp-json\/wp\/v2\/comments?post=12446"}],"version-history":[{"count":2,"href":"https:\/\/www.adeo.com\/en\/wp-json\/wp\/v2\/posts\/12446\/revisions"}],"predecessor-version":[{"id":16016,"href":"https:\/\/www.adeo.com\/en\/wp-json\/wp\/v2\/posts\/12446\/revisions\/16016"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adeo.com\/en\/wp-json\/wp\/v2\/media\/12500"}],"wp:attachment":[{"href":"https:\/\/www.adeo.com\/en\/wp-json\/wp\/v2\/media?parent=12446"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adeo.com\/en\/wp-json\/wp\/v2\/categories?post=12446"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adeo.com\/en\/wp-json\/wp\/v2\/tags?post=12446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}