Adeo | Strategy, Web Development, Usability, Site Reviews, Metrics


Metrics


Measurement is a key aspect of Web and email. You can measure overall site traffic, user patterns and referrals on any site. Use the results to identify ROI or potential usability issues. Compare against benchmarks to determine success. Dig deeper by integrating tracking into your online applications to find out how your site is used and who is using it. Apply relationship management principles to profile your customers and predict or influence behavior. Whether your focus is a public site, intranet, extranet, online application, Flash-based microsite or email campaign, it is important to ensure the right information is collected, analyzed and reported. Obtaining metrics data is just the first step to understanding your users. To truly make sense out of the data, rely on our abilities to explain the results and determine an action plan.		We provide: Web site/server log analysis Report on site traffic and user stats identifying hot spots and areas that need work. Recommendations on tools and setup for optimal tracking. Application usage tracking Reporting on transactional flow and user information identifying application flow issues and building transaction history. Customer profiling Understand your customers and their online habits over time. Correlate multiple touch points and use the information to optimize communications. Payback analysis/ROI Find out the true value of your web initiative or email campaign. We deliver metrics analysis with a financial focus to identify your return on investment.

Case Studies Ford Motor Co. of Canada Getting the picture with metrics. We helped Ford uncover key trends and user patterns that lay buried in their web site traffic logs. Nissan Canada Providing Nissan with a solid account of web site activity. While we build exciting online experiences for their customers, we also provide Nissan with timely analyzed metrics to make sense of it all.


	Understanding what we can do for you starts with a dialogue. We invite you to contact us at (416) 777 2560 or at company_info@adeo.com.