November 14, 2003

Infiniti FX45 & Nissan Murano Winners at CMA Awards

The 2003 CMA awards gala on Friday November 14 saw Nissan Canada outshine contenders by receiving several awards of excellence.

The Infiniti FX45 campaign won first and second place within the Integrated Multimedia and Automotive Products & Services categories respectively. The Nissan Murano campaign was also recognized with an award of merit within the Automotive Products & Services category.

Both campaigns were created in partnership with TBWA/Toronto and included a microsite, VIP night and direct email. The Murano launch campaign also included an interactive CD-ROM, contest and test-drive incentive.

The CD-ROM, which allowed consumers to virtually experience the Murano proved to be a highly effective element of the Murano campaign. The sophisticated piece incorporated Flash based technology with narratives, music and picture galleries taking viewers on a virtual ride. The 76,000 copies distributed culminated in an estimated 46% response rate.

Read more on the Murano CD-ROM

Contact:
Matt Twydell (416) 777 2560 ext. 229