Web Writers' Workshop hosted by The Laurier Institute
Tuesday November 16, 2004 8:30 am – 4:00 pm
Wilfrid Laurier University, Waterloo, Ontario
Join our workshop to learn how to communicate effectively online. Writing for the Web is different than writing for any other medium. Factors such as user experience, site architecture and content management systems must be considered as they greatly affect the readability of your messages.
If you write, edit, plan, design, or approve online content, this workshop is for you.
Full day workshop
The morning lecture will provide the theoretical framework of effective web writing by exploring optimal techniques and touring tailored examples of web sites, intranets and customer email approaches.
Topics may include:
Biggest challenges
Why writing for the Web is different
Current thoughts on Web
Content considerations
Content structure
Web writing style
Related topics
Validating that the new approach works
Lots of examples
The afternoon session will allow you to put these techniques into practice through hands-on exercises customized with your organization’s material. This material would be submitted by the participants ahead of time in order to prepare for the exercises.
Exercise 1: An exercise in editing
Exercise 2: Create a web site
Exercise 3: Compose a page
Exercise 4: Rewrite an email
A thorough review of each exercise in a group setting, led by the instructor will maximize effectiveness of learning.
Each participant receives a course booklet and certificate.
Register now!
Tuesday November 16, 2004
8:30 am – 4:00 pm
Wilfrid Laurier University
202 Regina Street
Room R270
$749 per person (GST extra)
By participating in this workshop you will be supporting The Laurier Institute’s mandate to advance knowledge and practices in business and economics.
For registration and more information:
Joeline Chiang
(416) 777 2560 ext. 228
