Adeo Communications - Norbord Case Study

Customer Challenge
A legacy, dial up service gave selected customers access to order information but its lifespan had expired. This was an opportunity for Norbord to implement a web-based solution that would serve customers better.

The solution was Onbord, a secured, web-based, B2B site to offer customers a variety of tools and information, and a platform for Norbord to conduct ebusiness.

The web was a new medium but issues existed:

How the system would be offered
Whether customers would accept it
Limited web experience and few internal resources

This high profile initiative needed support and Adeo was chosen as their web partner.

Adeo Solution
From an Adeo perspective, the project was two-fold: produce a high quality B2B site while ensuring knowledge transfer to the Norbord team.

Working with the Norbord team:

Site functionality, security and systems integration were defined.
Responsibilities were shared with Adeo taking the lead on site development and user interface design.
The site design took its cues from the public web site providing a seamless experience for the user.
Powering the site was an ASP application that recognized the user and responded with personalized access to
- Order and shipment data
- Freight rates
- A customized home page with up-to-date news

Results

Every customer of Norbord uses the system. The sales team prefer the Onbord system because it gives them a client perspective and its easier to use than the internal system. Customers are thrilled and Norbord is a winner in e-space.

Ongoing expansion of Onbord is bringing more functionality to this customer portal while the Adeo and Norbord teams continue to build the ebusiness framework.

For additonal informaiton please contact:
Adeo Communications
555 Richmond Street West
Suite 410, PO Box 221
Toronto, Ontario
Canada M5V 3B1