Adeo Communications - Ford Case Study

Customer Challenge
The challenge was for Ford to gain a better understanding of how their sites were being used, who the users were and where they were coming from, and how often they were doing so.

Site usage statistics for Ford of Canada sites were being collected but the reports were not in a valuable format for decision makers.
Too much information, all presented at once was not usable.
It's challenging to find information and often difficult to use it.
The problem extended over their family of sites: public site, brand sites, specialty sites and B2B Dealer site.

To address this challenge, Adeo had to sift through the great amount of reported statistics and deliver the core figures that would support business decisions.

Adeo Solution
We proposed a reporting plan and put it into action.

Reporting was structured by setting standard measurements that could be compared on a regular basis to form a trend analysis.
Adeo gained a thorough understanding of each site's structure and their target audience in order to provide meaningful interpretations of usage statistics.
Combining top software products with custom built solutions, Adeo developed a full suite of reports that are analyzed, summarized and packaged for high level reporting.

Results
The Ford of Canada e-Business team can now make informed decisions on initiatives based on monthly executive summaries, custom adhoc reports for situational meetings and detailed analysis for key decision makers.

For additonal informaiton please contact:
Adeo Communications
555 Richmond Street West
Suite 410, PO Box 221
Toronto, Ontario
Canada M5V 3B1