With the majority of new car buyers going online to research their next purchase, the challenge for Nissan is to use this medium to increase awareness of the brand and ensure their vehicles make it to the top of the decision stack.

• It's an exciting time for Nissan as their models are winning awards and gaining industry recognition.
• The challenge for this company is strengthening brand recognition at a consumer level.
• They are competing against other strong Japanese brands as well as American and European car companies for market share.

With so many of their customers online, and web proving to be a popular and cost effective medium, marketing strategies now embrace the Internet.

As the Web vendor of record for Nissan Canada working in partnership with the Nissan Team and their various agencies, it is Adeo's responsibility to build the online experience.

• The main web site supports global branding while offering the online customer a full spectrum of information on the company and car line up.
• Microsites and online contests create excitement around updated models and new vehicles.
• Email campaigns keep the Nissan brand top of mind and target offerings

Adeo delivers timely analyzed metrics for all internet activity so that success of individual initiatives and ongoing customer communications can be measured.