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The challenge was for
Ford to gain a better understanding of how their
sites were being used, who the users were, where
they were coming from and how often they were doing
so.
- Site usage statistics for Ford of Canada sites
were being collected but the reports were not
in a valuable format for decision makers.
- Too much information, all presented at once
was not usable.
- It's challenging to find information and often
difficult to use it.
- The problem extended over their family of
sites: public site, brand sites, specialty sites
and B2B Dealer site.
To address this challenge, Adeo had to sift through
the great amount of reported statistics and deliver
the core figures that would support business decisions. |
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We proposed a reporting
plan and put it into action.
- Reporting was structured by setting standard
measurements that could be compared on a regular
basis to form a trend analysis.
- Adeo gained a thorough understanding of each
site's structure and their target audience in
order to provide meaningful interpretations
of usage statistics.
- Combining top software products with custom
built solutions, Adeo developed a full suite
of reports that are analyzed, summarized and
packaged for high level reporting.
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| The Ford of Canada
e-Business team can now make informed decisions
on initiatives based on monthly executive summaries,
custom adhoc reports for situational meetings and
detailed analysis for key decision makers. |
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