Cynthia Ross Pedersen is Chief Visionary at Adeo, a firm she founded in 1995 to drive leading edge Internet initiatives at companies ranging from large multinational firms to innovative startups.

Her ability to set strategic direction, communicate technical opportunities to management, identify key processes and document them so others can follow, and unparalleled passion and creativity for the Web have helped Adeo grow into one of the leading ebusiness development firms in Canada.

Cynthia is a sought-after and frequent speaker at Comdex and Internet World in both the U.S. and Canada. Her articles appear in Computing Canada, Info Systems Executive, and CIO Canada.