Cynthia is president of Adeo Communications Corporation. Her functional role is Web Strategist but she is known as the Web Goddess, a title given to her by the Canadian Broadcasting Corporation and reflective of her deep understanding and holistic approach to all aspects of web.

• Vision, ability to set a strategic direction
• Communicate technical opportunities to management
• Ability to identify the processes and document them so others can follow·
• Unequalled understanding of what Web means for business
• Passion and creativity in everything she does

Her passion for technology and strong communication skills have resulted in a prestigious reputation as a knowledgeable industry expert and commentator.

Since founding Adeo in early 1995, Cynthia has been instrumental in helping organizations deploy internet technologies and ebusiness approaches. She has guided clients through strategy exercises, developing vision-goals-objectives models in an ebusiness framework, and identifying tactical initiatives to fulfill the vision.

With her talented team, she has been part of industry revolutions and client successes, implementing projects that extend their business models through web sites, intranets, extranets, integrating CD ROMs, email and supporting training initiatives.

This work builds on experience drawn from years of business innovation assisted by technology. Cynthia has been part of the personal computing evolution, the age of networking, desktop publishing, office automation and now the internet.

Early 80s: At Coopers & Lybrand, responsible for PC-based financial models, launched the first working paper software.

Mid 80s: After a year with Royal Trust, joined a start up developing microcomputer accounting software. Responsible for staffing, systems documentation and co-designed the software. As the company switched focus to computer reselling, responsibilities shifted to staffing, marketing, admin and sales.

Early 90s: Established her consulting company to work more closely with a variety of clients, incorporating the best of technology into their businesses.

Mid 90s: Responding to the emergence of Web, founded Adeo.